Blairsmaps: The Ultimate TikTok Trend for Custom Couples Maps

Blairsmaps is the hand-drawn map venture of American illustrator Blair Ely. Her personalized maps have gained popularity on TikTok and Instagram, boasting thousands of followers and millions of views worldwide.

But who is she? What do her customers say about her work? In this article, we’ll Take a closer look into Blair’s story, her creative process, her signature product Map of Us, and customer ratings.

 

🏞️ Create a Map of Your Love Story too ❤️

 

THE ARTIST BEHIND BLAIRSMAPS

🗺️ Blair describes herself on social media as a “Cartographer of Feelings,” and she admits that her work combines her two passions: maps and love stories. She revives her clients’ love tales through cozy, personalized doodles scattered across maps, highlighting special places, dates, and heartwarming moments.

🗺️ Maps, maps, and more maps! Blair designs everything from couple maps to prints of her favorite artists, Taylor Swift and Phoebe Bridgers. As well as illustrations based on every type of Enneagram. As she states on her Etsy profile, her goal is to “create meaningful, personalized, and unique art that connects people on a deeper level.”

 

ABOUT MAP OF US

Blair’s map shop specializes in handcrafted couple maps, although she also sells T-shirts and other illustrations. Until recently, she offered only one Map of Us model. Now, she provides maps with 5, 8, and 12 locations in two sizes:

• A smaller, budget-friendly option of 11x14
• A medium-sized version of 16x20

Shipping within the U.S. includes high-quality prints framed in a Teakwood Magnetic Hanging Frame. 

The prints are made by Fireball Printing, a company that uses recycled materials. 

If you’re outside the U.S., keep in mind that Blair’s shop doesn’t ship internationally; in those cases, you can only access the digital version.

Here are the different models you can purchase from her shop:

 

5 LOCATIONS MAP	8 LOCATIONS MAP	12 LOCATIONS MAP

 

THE PROCESS BEHIND HER DESIGNS

“Sometimes the best thing is to just let others inspire you, enjoy the creative process, not force a certain direction, and see where you might end up”. (Blair from Blairsmaps)

After her designs went viral on TikTok, many people were curious about how Blair creates these maps, what format she uses, and what programs she employs.

In this video, she provides a glimpse into her creative process and what inspires her:

 

  

The artist takes custom orders once a month. She sketches on her iPad using a program called Procreate, aiming to capture each place as it relates to her clients' photos and memories. 

🖌️ She has specially configured her pencil for the details of her drawings, which feature fine lines. Additionally, Blair loves to add unique touches to each map to make them memorable.

💭 Despite what many might think, she believes the creative process doesn’t need to be original or 100% perfect. On the contrary, the illustrator notes that she’s influenced by others and that the process should be fun instead of perfect.

 

HER BEGINNINGS AND GROWTH

Blairsmaps started on Etsy with Personalized Maps, where many independent sellers offer their crafts online. At that time, she lived in New York, and her Instagram account was hacked, causing her to lose all her followers.

As she received more orders, she updated her website and developed her Map of Us product. It then went viral on TikTok, with videos surpassing 300,000 views and some even hitting over 2.5 million likes.

Today, Blair has become a full-time illustrator and moved to Washington to immerse herself in a more natural environment. Once a month, she opens her calendar for an event called “Drop,” where only a few lucky individuals get the chance to book an order with her. During that day, spots sell out in just 15 seconds. 

Her demand is so high that she’s already booked her couple map orders until mid-next year.

 

WHAT DO CUSTOMERS SAY?

After exploring Blair’s shop and her journey as a professional illustrator, we arrive at the final question: What do her customers say about her products?

Capture Every Moment: Start Your Love Story Map Today 📜

After carefully studying their comments, we can affirm that:

🖤 Many customers believe that Blair captures their love story through her art, especially in the details.

🖤 Most reviews on her Etsy site highlight that Blairsmaps maintains good communication and ensures that designs are correct before final shipment.

🖤 Several customers appreciate her thoughtful packaging and careful shipping.

🖤 Many potential customers recognize her on social media as the "TikTok girl maps." Her designs inspire a lot of warmth, and many couples look forward to getting a personalized map for their wedding day.

💔 Unfortunately, most users are left wanting to purchase their maps due to high demand, as the illustrator's schedule is practically booked until next year. Once a month, she opens up spots during her Drop event, but they tend to sell out incredibly fast.